Welcome to shop Affordable Lanvin Men Sneakers in our online store,http://www.mensneakerus.com .Lanvin Men Sneakers Christmas Sales are here now ,we offer you $30 off discount on your orders if you choose Western Union /Bank Transfer payment ,please contact mensneakerus@gmail.com for more details ! Someone should probably go make a Wikipedia page for the “Warby Parker model,” since it has rapidly become the go-to business strategy for online retail startups. The latest addition to the genus Ecommerce Lowoverheadus is Greats, a men’s footwear brand that launched in August. The name derives from the ambition to put a fresh spin on the enduring designs in sneaker history. Although that might sound like copycat design, pretty much every shoe brand iterates on others’ designs; as with most menswear categories, the classics persist in one form or another. Although their wares are manufactured in the same facilities as upscale lines like Lanvin and Balenciaga, the goal is to create high quality goods while keeping the price point low by cutting out retail overhead. The shoes are priced in the range of $39 to $190, and while early adopters will undoubtedly skew toward sneaker aficionados, the target audience is broad. “We’re going to make shoes for men with feet,” co-founder Ryan Babenzien said. wilsonstringsred Babenzien and his co-founder, Jon Buscemi, are career shoe guys. The former did branding and marketing at K-Swiss and Puma, while Buscemi already has founding another footwear brand, Gourmet Footwear, under his belt. The company raised an angel round of $500,000 last April, at which point they hadn’t even opened a bank account, Babenzien said. They were pre-selling in beta until their launch on August 6 and only began shipping three weeks ago. Like Warby, Greats got a lot of early attention from press, including the seal of cool-approval on GQ’s blog. Now the team is looking to raise its seed round. More than anything, Greats is aiming to be a label, not a startup with a clever business model. When we spoke, Babenzien came back again and again to the idea of building a brand, and, more importantly, to making sure that the DNA of the product is readily recognizable to consumers from the get-go. (Lest we forget that, the site’s URL is greatsbrand.com.) Greats launched with two styles in three colors each and will be rolling out six additional shoes over the course of the next year. Sneakers are a focus in the first batch, but they’ll also be adding styles like boots and boat shoes into the mix by the end of 2014. At the moment, Greats’s profit margins are 60%, but the team thinks they can get them higher than that. “I could have sold this for $120,” Babenzien said, gesturing at the $99 black leather sneakers he was wearing. “And nobody would have blinked. We wanted to make a real statement.” Part of the team’s long-term roadmap is globalizing Greats. Babenzien said they have been seeing web traffic coming from France, England, Asia, Australia, and Canada. “The culture of men’s sneakers and footwear is global… we’d like to get to $100 million in revenue in five years,” he said. “I think based on what we’ve seen, it’s well within reach.” They’ll also be taking on auxiliary categories. Socks, for instance, are something they could get into in the near term. (“That’s more of a strategic category than anything else,” Babenzien said.) Bags and sweatshirts would naturally follow. Because sneakers are part of a youth culture, college age guys form a large portion of Greats’s potential market, and the brand has the opportunity to outfit them from the shoes up.

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